Time for a social media reality check, kids.  

The myth: All companies are happily, constantly tweeting, posting and linking up a storm on , to their hearts’ delight and their bottom lines’ benefit.  

The truth: … not so much.  

The reality, based on a few new studies and a roomful of collective gaspers (I’ll get to them later), is that many either still haven’t jumped wholeheartedly onto the social media train – or the ones that have are struggling with how to use, manage and afford it.   

Exhibit A: a surprising 49 per cent – yes, that’s half – of SMBs who responded to our ITB/Dell State of the Canadian SMB survey last year said they weren’t even using social media at all in their businesses. When we asked them why in , the top reason (cited by 35 per cent) was lack of time and resources. Another 16 per cent say they figure it’s just not worth investing in.  



Sorting out which equipment to keep and which ones to dump

Posted by: blogtest123 at 03:52 PM | No Comments | Add Comment
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