November 02, 2012
Rdigitalife: Jeff Howe on Crowdsourcing
Marketing lessons from my shoes

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Jeff Howe is
a journalist and a professor at Northeastern University. Howe coined the term crowdsourcing, authoring a book by that title. Here, he talks about how crowdsourcing on the Internet created a new economy for people of like minds and interests, where things like karma and reputation begin to actually account for something. Marketing lessons from my shoes
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