Nokia’s mobile strategy and measurement challenges
Nokia’s mobile strategy and measurement challenges
We live in an increasingly mobile world and the decision to extend brand communication to the mobile channel seems inevitable. Â On the other hand, making this decision in a way that will pay off in the long-run is a less apparent process.
Mobile data measurement brings with it challenges that are very different from fixed web measurement. For example carrier restrictions, platform variations and mobile browser limitations are such that mobile product applications don’t easily lend themselves to uniform measurement across devices. In order to be able to use data as a strategic asset, measurement standards must be such that they can be applied to a wide range if devices.
Interactive Ontario recently hosted an AMA webinar featured Greg Dowling, Vice President of Mobile Strategy & Measurement at Semphonic and former Head of Analysis for Nokia. Dowling was leading Nokia’s recent initiative to implement first worldwide mobile analytics measurement standard, and his insights can be applied to mobile marketing.
Looking at mobile phone penetration by manufacturers, Nokia leads the way with over a third of the worldwide handset market. In the smartphone category, Nokia’s Symbian operating system makes up just over half of the smartphones used globally, followed by RIM at 20 per cent and iPhone at 15 per cent. (Gartner)  However iPhone owners use their devices much more than the owners of any of its competitors do.
Nokia’s approach to mobile product extension for its clients begins by aligning brand objectives with mobile strategy.Â
 Lack of a definitive mobile strategy is the biggest challenge to generating a positive return on investment in mobile products. Often times, the decision to create a mobile product is tactical rather than strategic. At this early stage in mobile marketing adoption, this may very well be a viable approach. However without relevant functionality and broad handset reach, a mobile product is simply a branding exercise designed to attract consumer’s attention instead of focusing on conversion.
Determining a brand’s mobile suitability means asking what it is about a brand that is compelling to a mobile audience. Moving an entire website to the mobile web or building an application is not always the best way to communicate with consumers.Â
In many cases a simple but well executed text messaging campaign is more fitting. For example, a brand that handles perishable inventory, like a restaurant, will likely have a customer base that is interested in being notified about promotions. Another company that has several locations in an urban centre, like a retailer, will likely have customers who want to be able to find a nearest location on their cell phone.
When you’re thinking about how to structure your mobile product offering you have to be mindful of the range of devices in the hands of your consumers and also have clearly articulated brand objectives.  If you want to get into mobile you should begin the strategy process now.
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January 23, 2013
Wallace & Gromit are Coming to the iPad
In an effort to turn the joy of iPad owners everywhere up to 11, Telltale Inc. has announced the release of their latest episodic endeavor for the iPad: Wallace & Gromit The Last Resort. 


If you're not already familiar with Wallace & Gromit, all you need to know is that their adventures are shorthand for awesome. For their first foray on to the iPad, dynamic inventor and pooch duo opt to build a resort in the basement of their house after their holiday plans are scrapped due to a whack of miserable weather.
Given that Telltale's other episodic content, such as the Sam & Max series, has always proven to be a reliable good time, there's little doubt that gamers of all ages will want to consider adding a little Wallace & Gromit to their library.
For a little more background on the game or the characters, you'll want to steer your browser on over to , or pay a visit to , the geniuses behind the Wallace & Gromit characters.





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January 22, 2013
Allscripts-Misys buying Eclipsys in $1.3B deal combining healthcare information tech companies
NEW YORK — The health care information technology company Allscripts-Misys Healthcare Solutions Inc. is buying rival Eclipsys Corp. for about $1.3 billion in stock, the companies said Wednesday.
Allscripts is a leader in providing physicians and their offices with ways to keep tabs on patient care records while Eclipsys provides similar services for hospitals and health systems. Those records include test results and medical histories.
The combined company’s client base will include over 180,000 U.S. physicians, 1,500 hospitals, and nearly 10,000 nursing homes, hospices and home care organizations, the companies said.
The combined company’s increased size and resources may also give its clients greater access to about $30 billion in federal funding for hospital and physician adoption of electronic health records as part of the American Recovery and Reinvestment Act, the companies said. The incentives, which aim to shift the health care system to more efficient portable electronic records from paper records, begin in 2011.
“For the first time, we have a company with the size, scale and reach to allow that to happen, said Allscripts Chairman and CEO Glen Tullman, citing the shift to electronic records. “Think of this as doing what the Internet did for computers.”
Adoption of electronic records by physicians is projected to grow from 12 percent to 90 percent by 2019, the companies said, citing a Congressional Budget Office’s March 2009 report. That same report said total spending on health care services would shrink because of the reduction in paperwork and inappropriate tests, along with lower administrative overhead. The report did not provide an estimate, but said there would likely be lower costs for private payers and lower health insurance premiums in the private sector.
Under the deal, Eclipsys shareholders will receive 1.2 Allscripts shares for each Eclipsys share, a 19 percent premium over its closing price Tuesday, the companies said.
Shares of Allscripts, based in Chicago, fell $1.66, or 9 percent, to $16.76 in morning trading Wednesday while shares of Eclipsys, based in Atlanta, rose 53 cents, or 2.9 percent, to $19.04.
Allscripts’ Tullman will be CEO of the combined company while Eclipsys CEO Phil Pead will be chairman.
The deal has been approved by both companies’ boards of directors and is subject to shareholder approval of both companies.
Separately, the British information services company Misys PLC will reduce its almost 55 percent stake in Allscripts to 10 percent through an underwritten secondary equity offering of its Allscripts shares and by selling shares to Allscripts.
Misys acquired a 54.5 percent stake in Allscripts for $330 million in 2008.
In a separate deal in the healthcare technology field, Cardinal Health Inc. said Wednesday it is buying Healthcare Solutions Holding LLC for $517 million, in a move to expand its tools and services for health care data and claims management.
UBS, Barclays Capital and J.P. Morgan acted as financial advisors to Allscripts in the Eclipsys deal.
Allscripts expects its buyout of Eclipsys to boost net income, excluding charges, in 2011. The company expects its fiscal year net income in 2010 to reach the high end of its 64 cents to 65 cents per share guidance, excluding charges, on revenue between $700 million and $705 million. Analysts polled by Thomson Reuters expect net income of 65 cents per share on $702.3 million in revenue.
The fiscal year ends in May. After the buyout closes, Allscripts expects to report financial results on a calendar year basis.
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“I Speak Dragon†2010 Contest For Dragon NaturallySpeaking or MacSpeech Dictate Users
Are you using Dragon NaturallySpeaking on your PC or MacSpeech Dictate on your Mac? Nuance wants you to tell them how ... they really want to know, and you could win an iPad or fr
ee dictation software updates for three years.......
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January 21, 2013
Boost Web design and site traffic for free
Ever wondere
d how people get those cool real-time photo-linked timeliness on their sites? How about those crazy montage of jumble-up words or those fantastic looking graphs and charts? Must cost the publishers a bundle?
Not really. Kim Pittaway, a Toronto-based journalist, media consultant and digital content expert, recently let on a bunch of editors and Web [...]
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Microsoft Office Web Apps: Why to use and Why not
Microsoft’s going the Google way to offer its widely used and highly-priced Office Suite Online for free. The Redmond company offers free online office components that comprises Microsoft Word, Excel, PowerPoint and OneNote as a part of free online suite called Office Web Apps. That said, the online edition of the Microsoft Office is an substantial development for consumers in the current round of updates. Overtly, it projects Microsoft’s commitment to cloud computing - - promoting applications online instead of desktop programs. On a broader perspective it seems the software giant is all set to take on the rivals such as Google and Zoho offering online office suites. With a week’s time for the release of new version of traditional desktop Microsoft Office version - Office 2010, we decided on an extensive comparison with online version. Before you set out to purchase the desktop version, you need to see whether the online version of Office Suite has enough to do with.
In order to use the free Office Web Suite you need to visit the office.live.com. To work on the new online Office you will need a free account for the company’s broader Windows Live onilne service.
The Office Web Apps run smoothly on all major browsers - Internet Explorer, Firefox, Safari and Chrome. As is expected, the online version of Office suite lacks some of the local desktop version of Office. Microsoft is trying to ensure that the profitability of its Desktop suite is not compromised. Then, why did Microsoft launch the online Office Web Apps? The software major is draws a line between the two versions — referring the Office Web Apps as a companion to desktop Office for “light” work.
Let’s take a look at the major pros and cons of using the Office Web Apps over Office 2010
Pros
User Interface
Online version of the Office suite wears a simpler look and feel than its desktop counterpart. It includes the Ribbon feature.
Storage
The new Web Apps boasts of a 25 gigabytes of free online storage for the documents, via a companion Microsoft online storage system called SkyDrive. The Office Web Apps produce documents that use the same file formats as the desktop programs. The desktop program gets fully accurate when it is opened in desktop Office. This is clearly fidelity. In the tests the claim is held true, at least on my Windows PC.
Features
- The new version of desktop Office suite has several new features, but most of them are devoted to power users or corporate users. It isn’t a big change as the predecessors.
- Two web apps, Excel and OneNote allow multiple users to log on work on the same document togather. The Excel online is a reduced version of the
- The Office Web App use a variety of fonts and styles, insert and resize photos and create tables.
- It allows you to view documents but not edit them on your iPhone or iPad. It also works with other mobile devices.
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January 20, 2013
Phoenix selling virtualization software lines to Hewlett-Packard for $12 million
MILPITAS, Calif. — Software maker Phoenix Technologies Ltd. said Thursday it is selling three virtualization software lines to Hewlett-Packard Co. for $12 million as it continues to pare assets and focus on the core systems software market.
Virtualization software allows one server to replicate the function of multiple machines, letting companies get more out of each server they own.
Phoenix said the deal includes its HyperSpace, HyperCore and Phoenix Flip products. It expects to close the sale this month.
The sale follows Phoenix’s divestment in April of its FailSafe and Freeze assets.
The company’s shares were up 7 cents, or 2.4 percent, to $3.03 in morning trading.
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January 19, 2013
Rosetta Stone, BP, Denny’s, Dick’s Sporting Goods among big market movers Thursday
NEW YORK — Stocks that moved substantially or traded heavily Thursday on the New York Stock Exchange and Nasdaq Stock Market:
NYSE:
Rosetta Stone Inc., down $2.09 at $22.07
A Baird analyst downgraded the language software provider, disappointed the company’s CFO is leaving just before the release of a major new product.
Ambac Financial Group Inc., down 42 cents at 65 cents
The beleaguered bond insurer said it could default on its debt and possibly file for a prepackaged bankruptcy.
BP PLC, down $5.48 at $29.20
Investors fear the British oil company will bow to U.S. political pressure and cut dividends to help pay for the Gulf of Mexico oil spill disaster.
Viacom Inc., up 59 cents at $36.52
The entertainment conglomerate, which owns MTV Networks, announced its first dividend payment and resumed a $4 billion stock buyback program.
Dick’s Sporting Goods Inc., up 69 cents at $26.94
Citi Investment Research added the athletic retailer to its top stock picks after the recent drop in the company’s share price.
NASDAQ:
Allscripts-Misys Healthcare Solutions, Inc., down $1.78 at $16.64
The health care information technology company is buying its rival for about $1.3 billion in stock.
Denny’s Corp., up 9 cents at $2.74
After a bitter proxy fight with investors, the struggling restaurant chain is looking for a new CEO while its chairwoman acts as interim chief.
Rewards Network Inc., up $3.77 at $13.67
Real estate mogul Sam Zell said his private equity firm was interested in buying out the dining rewards company.
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Correction: Deltek personnel story
By AP
Thursday, June 10, 2010
Correction: Deltek personnel story
HERNDON, Va. — In a story June 9 about Namita Dhallan, a new executive vice president of Deltek Inc., The Associated Press mistakenly reported that Deltek CEO Kevin Parker expects Dhallan will help JDA Software in its product development. Parker expects her to help Deltek with its product development; JDA was her previous employer.
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January 18, 2013
Walmart Offering Up iPhone 4 On Launch Day
As Apple is preparing to meet a large demand for iPhone 4, Walmart can now be added to the list of distributors on the launch day of June 24, according to .
The reason for the move is an attempt to help Apple alleviate some of the stresses of good 'ol supply and demand, giving customers an opportunity to purchase the handset from multiple retail stores. Best Buy and Radio Shack are also ramping up to offer up the newest iPhone on June 24 as well.
This would be the first time that Walmart will be selling the iPhone on a launch day of the device. Before, only previous versions of the iPhone were made available by the company, much later on. We all remember the of huge lines outside of AT&T and Apple Stores.
It should be noted though that Walmart will not be participating in pre-orders of the device, which are slated to start this coming Tuesday, through Apple as well as AT&T.
Image courtesy of pmptoday.com
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Alternative sites to check out on Quit Facebook Day
Happy Quit F
acebook Day.Â
Think of the endless invitation to Mafia Wars or pleas to search for a missing cow on Farmville, not the constant updates from friends who just have to tell the world that they “just can’t wait for Friday†or that a “Sausage, eggs and mee goreng and a cup of Nescafe Gold†[...]
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January 17, 2013
NEW BRUNSWICK RELEASES 21ST CENTURY LEARNING PLAN
New Brunswick releases 21st century learning plan
On May 14th the Anglophone sector of the New Brunswick Department of Education released its proposal on how to shift our public education system to a 21 st Century learning model. The plan was developed using a co-leadership model with principals and district leaders, and the consultation document will now be used to engage our teachers.
 As New Brunswick teachers were each allocated a notebook computer, for the first time in history we were able to forward a copy of a draft learning strategy to every teacher, for their advice and counsel.
The plan, entitled 21st Century Learning (NB3-21C) is available for review at our departmental website:.
While the three year plan is quite comprehensive, four key elements are emerging as critical pillars to success. Let’s call them the CRT2 formula, where C is Creativity, R is Relevance; the first T is Time and the second, Technology.
Creativity
Â
Public education in the industrial era was founded on discipline and facts. In the 21st Century individual and societal success will be founded on creativity. Creative thinkers will be in demand to guide business innovation and to solve complex societal issues, some of global proportions. Â NB3-21C is designed to produce creative problem solvers. Today, creativity trumps regurgitation of facts. Facts you can access on the internet.
Relevance
The OECD, EU, Partnership for 21st Century Skills in the United States, and many authors are calling for significant changes to what students learn and how teachers teach. NB3-21C calls for a complete assessment of our Essential Graduation Requirements, curricula outcomes and instructional practices to determine which ones are truly relevant to the 21st Century learner.Â
Â
Time
Last year, 50% percent of the students at a local high school missed 50% of their classes in December. When asked to explain why, they stated that school was a waste of their time. Â
The response is an alarm bell from two perspectives. First, the students found school irrelevant to their needs (see above). Secondly, students value their time.
Society invests millions of dollars every year in educating our youth, so of course we value their time. But do we give serious consideration to and value every minute they are giving us? There is urgency here. We need to position each and every child to reach their full potential, within a set time allotment.
New Brunswick’s school calendar equates to roughly 170,000 minutes of instruction between kindergarten to grade 12. We have students at school for only 170,000 minutes! Throw in a few snow days and instruction time decreases accordingly. For NB3-21C to be successful, we will be examining our school calendar, instruction time allocations, lessons, activities, instruction, and learning environment in an effort to make every instruction minute engaging to and relevant for our students. Â
And at the same time, we know we need to strike the right balance between a student’s instruction time, and our teachers having the time to plan for instruction. Seeking the advice of our teachers on this issue will be critical to finding solutions.
Technology
The 21st Century Age of Knowledge is rooted in rapid advancements in information and communications technology. ICT facilitates access to information for every student via the internet. We intend to create ICT rich learning environments because students deserve to have access to the tools of their generation in the classroom.
NB3-21C’s focus is on producing creative problem solvers, being relevant to our students and using their time wisely. This will include creating ICT rich learning environments, where each student can access information at his or her own speed of learning.
John D. Kershaw
Deputy Minister
Department of Education
New Brunswick, Canada
(Anglophone Sector)
David M. Kershaw
Masters, Computer Science
Halifax, Nova Scotia
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Applelinks iPhone And iPad News Reader - Thursday, June 10, 2010
• The Future of Computing and the Coming Apple � Android Wars
• Switching from iPhone to Android
• iPhone 4, iOS 4 Offer Deeper Enterprise Support, But BlackBerry Remains The 'Gold Standard' For Enterprise Users
• Following iPhone's Example Windows Phone 7 to Ban Porn Apps
• Apple Bans Competing Ads From The iPhone
• Bing loves Apple back: Details of Microsoft's iPhone 'partnership'
• Apple's "Retina Display": What Does It Mean?
• Americans' Overall Cell Phone Use Dropping
• NextWorth Trade-In Program Provides Apple iPhone Owners a Free Upgrade to iPhone 4
• Klipsch Speakers Presents "Step off the Sidelines" Headphone Giveaway
• Navigation Giants Tremble as Skobbler Makes iPhone Navigation Free
• Copilot Live USA: Premium GPS Navigation for iPhone Launches
• ACTPrinter 2.0 - Print from Mac/Windows to iPhone, iPad and iPod touch
• How You Can Help Develop TopXNotes for iPhone and iPad
• Classic Jewish Legal Text Moves to iPhone and iPad.......
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January 16, 2013
Applelinks iPhone And iPad News Reader - Wednesday, June 9, 2010
• Apple iPad Targeted by Avaya Device?
• iOS 4 Jailbroken Within a Day of First Release
• Barnes & Noble Offers Free Coffee To Promote In-store E-reading
• New York Times Forces Apple to Pull Popular 'Pulse' iPad Newsreader
• Pulse Has A Pulse Once Again - Already Back In The App Store
• Did Apple Tell Times to Shove Its App-Takedown Letter?
• iPhone vs. Android
• Is the A4 CPU Really Exclusively Designed by Apple?
• IBM's Lotus Notes Brings Secure Email To The iPad
• The Tech Night Owl: The iPhone 4 Report: Chipping Away Problems.......
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Apple Presents iPhone 4; Will Debut iAds July 1
All-new iPhone design is the thinnest smartphone ever with FaceTime video calling, Retina Display, 5 megapixel camera & HD video recording. iAds have over $60 million in 2010 commitments from leading global brands.......
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January 15, 2013
Akamai buys Velocitude, which delivers content to smartphones, for undisclosed sum
- Call Of Duty: Black Ops Updates Released
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January 14, 2013
AP Source: Cablevision, Charter put in bids to acquire cable company Bresnan Communications
PHILADELPHIA — Some of the nation’s largest cable companies are interested in buying Bresnan Communications, a mid-sized cable company operating in the West, a person familiar with the talks said.
The bidders include Cablevision Systems Corp. and Charter Communications Inc. Time Warner Cable Inc., based in New York, also put in a bid, but its offer did not survive the first round. The three are among the five largest U.S. cable companies.
Other bidders include Ascent Media Corp., a media services holding company in which media mogul John Malone has 30 percent voting control, cable company Suddenlink Communications and private investment firm TPG Capital.
The person was not authorized to comment publicly because the bidding is private, and asked not to be identified.
The bids range from $1.3 billion to around $1.7 billion.
The person said Providence Equity Partners, Bresnan’s majority owner, is seeking to cash in on its investment after owning the cable company since 2003.
Cablevision, Charter, Time Warner Cable and TPG Capital declined to comment. Providence, Ascent and Suddenlink did not immediately respond to requests for comment.
Cable systems operated by Time Warner Cable and Comcast Corp., which owns 30 percent of Bresnan, abut the areas served by Bresnan. Bresnan, based in Purchase, N.Y., has more than 320,000 customers in Colorado, Montana, Wyoming and Utah.
Privately held Bresnan ranks 17th among the largest subscription TV providers, which spans cable, satellite TV and phone companies that offer video, according to the National Cable and Telecommunications Association.
Cable pioneer Bill Bresnan, the founder of Bresnan Communications, died last year.
Shares of Cablevision, based in Bethpage, N.Y., rose 73 cents, or 3.3 percent, to $22.88 in afternoon trading. Charter, in St. Louis, was unchanged at $34.52. Time Warner Cable rose by $1.69 to $52.29. Comcast, based in Philadelphia, added 58 cents to $18.
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Alcatel-Lucent to Launch 100 Gbps Optical Networking Technology
By Dipankar Das, Gaea News Network
Wednesday, June 9, 2010
Alcatel-Lucent announced on Wednesday that they are going to launch 100 gigabits per second optical networking technology. 100 Gbps wavelength means that the technology can transfer more than 100,000 MP3 files in 60 seconds or more than 15,000 HDTV channels streamed live. The company said they are using its Next-Generation Coherent technology. The optical gear is designed to handle the bandwidth that is required for Web video, file sharing and movie downloads and the company already sold 100 gbps equipment to a customer.
The Next generation Coherent technology has gone through trials with more than 20 service providers. Alcatel-Lucent is trying to compete with Cisco to get first-mover advantage. On the other hand, Cisco last month bought CoreOptics, who develops 100 Gbps transmission technology. Cisco said that the new technology from CoreOptics will allow the service providers to offer with 100 Gbps gear. The 100 gbps optical gear is the brainchild of Lucent’s high end network architecture. Alcatel-Lucent also claims that the new technology is compatible also with slower carrier equipment operating at 10 and 40 Gbps.
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January 13, 2013
Applelinks iPhone And iPad News Reader - Tuesday, June 8, 2010
• Prisoner Of iTunes - The iPad File Transfer Horror
• Can Windows Phone 7 Gain Momentum With All Eyes On Apple?
• From iPhone To iOS - Apple Nabs (Another) Cisco Handle
• Cisco and Apple Agreement on iOS Trademark
• Google Still The Word On iPhone Search Box
• NY AG Cuomo Looks Into iPad Sales Over Discrimination Claim
• Free "iPad Basics" Ebook Introduces Full iPad Documentation
• The Tech Night Owl: The WWDC Report: An iPhone or a Tricorder?.......
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