Motorola w7 Apple’s iPhone 4 "Retina" Display Claims Spark Controversy

In the wake of Monday’s iPhone 4 introduction, Apple has been the target of motorola w7 sharp criticism from some industry watchers and rivals looking to dispute some of the claims it made regarding the handset’s new Retina Display.

Apple says new display sports four times as many pixels as that of the existing iPhone 3GS, with a resolution of 960×640, 326 pixels per inch, and backed by the same advanced IPS (In-Plane Switching) technology used in the iPad. During his keynote presentation at the company’s annual developers conference, chief executive Steve Jobs asserted that the resolution of the new display was higher than “the limit of the human retina,” which he noted as 300 ppi at 10- to 12-inches away.

In response to this, display expert Dr. Raymond Soneira, president of DisplayMate Technologies, contributed to an article over at PC World rebutting the claim. AppleInsider has previously referenced Soneira’s extensive display critiques of both the Nexus One motorola w7 and the iPhone 3GS. In his most recent analysis, Soneira claims that the actual distinguishable resolution of the human retina is 477 ppi at a distance of 12 inches. According to his calculations, the iPhone 4’s display wouldn’t be a true retina display unless it was designed to be held at a distance of at least 18 inches from the eye, much farther than standard use for a mobile handset.

Soneira’s comments were picked up by several major news outlets, including Reuters, Fox News and Wired, some of which expanded on those claims to accuse Apple of false advertising.
As numerous blogs sites continued coverage of the matter, some of the facts became further motorola w7 distorted, causing an eventual backlash against the criticism of false marketing. Discover Magazine blogger Phil Plait (link 4), who previously worked on the Hubble Telescope, sided with Apple by noting that Soneira’s math assumes perfect eyesight, whereas the average person would be unable to distinguish the iPhone’s pixels at a distance of a foot.

Jobs’ WWDC keynote also drew criticism for the use of comparison graphics between the iPhone 3GS and iPhone 4 displays that some pundits have similarly deemed as misleading. Digital Society, a non-profit think tank, alleged that Jobs during the keynote falsely propped the iPhone 4’s dispay with graphics that show an iPhone 4 resolution as high as 815 ppi, and up to 489 ppi on a separate Apple advertisement.

Adding to the controversy was global electronics maker Samsung, who joined the motorola w7 conversation by touting its AMOLED technology, which will be used in its recently announced Galaxy S, as superior to the newly released Retina Display. A spokesperson for the electronics maker told The Korea Herald (link 6) that although the iPhone has a higher resolution, “visibility difference is only 3 to 5 percent,” while consuming significantly more power than its own technology.

The LCD-IPS display used in the iPhone 4 is manufactured by LG, one of Samsung’s primary rivals. For its part, research firm iSuppli believes that the competition between Apple and Google is bound spill over into a battle between LCD-IPS displays and AMOLED displays. Vinita Jakhanwal, a principal analyst for the firm, similarly sided with Apple, saying that while the Nexus One “upped the ante” for handset displays with its AMOLED display, the iPhone 4 “has raised the bar even further” with its LCD-IPS Retina display.

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G zed mobile skin honeycomb iphone4 clear First Broken iPhone 4 Screen

The iPhone is g zed mobile skin honeycomb iphone4 clear made of aluminosilicate glass. Apple says it’s “chemically strengthened to be 20 times stiffer and 30 times harder than plastic” and it’s “ultradurable and more scratch resistant than ever.” Still not enough to survive a 3.5-foot drop.

That’s what the people at iFixyouri did: Test Apple’s claims by dropping the iPhone 4 from 3.5 feet, the distance you drop a phone when you’re standing up. They say their iPhone—which they claim is real, but without any internal components—survived the first two shocks.

On the third one, however, the display was completely shattered after a loud pop. That’s a sound I’m personally familiar with: My current iPhone 3G’s display has broken two times in the same way.

It’s not surprising that the Cupertino company is releasing a protective case of their own called the “bumper”. Because now, unlike older iPhones where there’s one side that has a display and one side that’s plastic or aluminum—where you don’t care if it gets messed up or cracked—now both sides are glass. Which means both sides are susceptible to breaking. My iPhone was dropped on its display face two times and broke two times. I lost count on the times it dropped on its back.

This new material—20 times stiffer and 30 times harder than plastic—still shatters when dropped. But is it scratch-proof? More scratch-resistant? The test doesn’t say. Having both sides be more scratch resistant—the backs of everyone’s phones is most likely much more scuffed than the front—is a good g zed mobile skin honeycomb iphone4 clear thing, if it really is. But having the phone, as a whole, be more likely to break from drops is a bad thing.

And picture the scenario where you have to put your phone down on concrete. Previously, you just it down back first, because you didn’t care what the back looks like. Now that the black is shiny and smooth and glass, what do you do? (Oh yes, Apple’s own bumper case.)

I agree with Steve that the all-glass-and-steel design is beautiful, but its beauty is pointless if I have to hide it in order to protect it from drops. That’s not what Dieter Rams would want in a product: “Good design is aesthetic” he said, but “good design is durable” too. There’s a key difference between hardness and brittleness, and although the new glass screen might be harder, it doesn’t mean it’s not that brittle and likely to shatter when dropped on.

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Rogers Products and Cell Phone Accessories Bestselling iPhone Accessories

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iPhone 4 To Make Enterprise Inroads

very first iPhone was released what seems like decades ago, Apple has been trying to find a way into the Enterprise. However, that has not been easy since the iPhone has made it’s bread and butter as the first “consumer” oriented smartphone and has always been a bit light about the native [...]



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Primus unlock code by imei Targus: Unofficial 14″ Messenger; Crave 16″ Backpack

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